Brand Studio is new and still being refined. The core flow works well, but expect naming and details to keep improving.
Choose your starting point
When you create a brand kit, you pick how you want to begin.- Import from website
- Guided setup
- Start blank
Best if you already have a site. Paste a URL and Brand Studio learns your colors, fonts, logo, and imagery from it, then turns that into a kit you can refine.
Build a brand from chat
You do not have to open Brand Studio first. You can ask Replo to put a kit together for you, and it will generate one and open it in Brand Studio for review.What is in a brand kit
However you start, a kit is organized into the same sections:- Brand assets: your logo, logomark, and favicon, plus any other marks or icons. Upload your own or let an import pull them in.
- Colors: your palette, grouped into roles like primary, secondary, and accent.
- Typography: your fonts and how each one is used.
- Imagery: the photography and visual style that represents the brand.
- Business brief: the words behind the brand: what you sell, who it is for, and how you sound.
The business brief
The business brief is the narrative half of your brand, and Replo leans on it when it writes copy. It captures your industry, an elevator pitch, what you sell, who it is for, your positioning and key messages, and your voice and tone.Manage multiple brands
You can keep more than one brand kit, which is useful for testing a new look or running separate brands. One kit is your primary brand: the one Replo actually applies when it builds. Create a new kit to experiment, then Make primary when it is ready to take over.How it fits together
Your primary brand kit is the source of truth for how your store looks. When Replo builds in the Website Builder, it pulls colors and fonts from your kit so you set the look once instead of styling each page by hand. The same colors and typography also show up in the Website Builder’s Design library. Update the brand later and the pieces that use it update with it. Want to see it in action? Set up a brand kit, then ask Replo to build with it.Related
Assets
Manage the logos and images your brand uses.
Website Builder
See your brand applied across your site.