> ## Documentation Index
> Fetch the complete documentation index at: https://beta-docs.replo.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Stripe Payment Links

> Build sales pages that check out through a Stripe Payment Link.

Stripe Payment Links let you create checkout pages without building an ecommerce store. They're ideal for selling a single product or service, running one-off sales without Shopify or WooCommerce, and testing demand before investing in full infrastructure.

## Why Use Replo with Stripe

Let's say you're launching a premium course priced at \$497. Stripe Payment Links give you a checkout page, but it's generic: no storytelling, no testimonials, no case studies.

You create a landing page in Replo that walks prospects through what they'll learn, shows results from past students, and addresses common objections ("Is this right for my experience level?" "What if I don't have time?").

When they click **Buy Now**, they're redirected to your Stripe checkout to complete payment.

| **Replo enables**                                           | **What stays the same**                                |
| ----------------------------------------------------------- | ------------------------------------------------------ |
| Custom landing pages and sales funnels that sell your offer | Stripe handles payment processing and PCI compliance   |
| Full control over messaging and positioning                 | Funds deposit to your Stripe account                   |
| Page variants to test messaging and offers                  | You manage fulfillment manually or via Stripe webhooks |
| Speed of deployment (launch in hours, not days)             | Customer payment data stays secure with Stripe         |

***

## Setup

<Steps>
  <Step title="Create a Stripe Payment Link">
    1. Log in to your Stripe Dashboard
    2. Go to **Payment Links** in the sidebar
    3. Create a new payment link for your product
    4. Copy the link (e.g., `buy.stripe.com/abc123`)
  </Step>

  <Step title="Ask Replo to create the product">
    In the chat, give Replo your product details and the link:

    ```text theme={null}
    Create a product called "Your Product" priced at $49. Use this Stripe Payment Link as its external checkout: buy.stripe.com/abc123
    ```

    Replo creates the product and points its **Buy Now** button at your Stripe checkout.
  </Step>

  <Step title="Add to your landing page">
    Ask Replo to build your landing page around the product. When customers click **Buy Now**, they're redirected to Stripe checkout.
  </Step>
</Steps>

***

## Tracking Sales

Add UTM parameters to your Stripe Payment Link:

**Example:**

```
buy.stripe.com/abc123?utm_source=replo&utm_campaign=launch
```

Stripe doesn't track UTM data natively, but you can use Google Analytics to see which sessions came from your Replo page and compare to completed purchases in Stripe.

<Tip>
  Stripe Payment Links are simple but limited. If you need advanced features (discount codes, subscriptions, upsells), use [Replo](/commerce/replo) or [Shopify](/commerce/shopify) instead.
</Tip>

***

For more details on setup and troubleshooting, see the [full guide to external checkout links](/commerce/external/introduction). Learn more about [tracking and attribution](/commerce/external/introduction#tracking-and-attribution).