> ## Documentation Index
> Fetch the complete documentation index at: https://beta-docs.replo.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Gumroad

> Build sales pages that check out through Gumroad.

Gumroad works well for digital products like courses and ebooks. It provides built-in audience discovery through the Gumroad marketplace, affiliate marketing tools, and flexible pricing options including "pay what you want" and tiered pricing.

## Why Use Replo with Gumroad

Let's say you're a course creator selling on Gumroad. You've built an audience there, your affiliate program is set up, and customers know your Gumroad storefront. But your Gumroad product page converts at 2.1%; it's bland and generic.

You create a landing page in Replo with video testimonials, a breakdown of what's included, and urgency messaging. When customers click **Buy Now**, they're redirected to your Gumroad checkout to complete the purchase.

| **Replo enables**                                                   | **What stays the same**                               |
| ------------------------------------------------------------------- | ----------------------------------------------------- |
| Custom landing pages and sales funnels that tell your product story | Gumroad handles checkout, payments, and file delivery |
| Video, testimonials, and social proof before checkout               | Your affiliate program keeps running                  |
| Page variants to test messaging and offers                          | Customer emails go through Gumroad                    |
| Your existing Gumroad infrastructure for payments and fulfillment   | You manage fulfillment in Gumroad's dashboard         |

***

## Setup

<Steps>
  <Step title="Get your Gumroad product link">
    1. Log in to Gumroad
    2. Go to your product
    3. Copy the product URL (e.g., `gumroad.com/l/your-product`)
  </Step>

  <Step title="Ask Replo to create the product">
    In the chat, give Replo your product details and the link:

    ```text theme={null}
    Create a product called "Your Product" priced at $49. Use this Gumroad link as its external checkout: gumroad.com/l/your-product
    ```

    Replo creates the product and points its **Buy Now** button at your Gumroad checkout.
  </Step>

  <Step title="Add to your landing page">
    Ask Replo to build your landing page around the product. When customers click **Buy Now**, they're redirected to your Gumroad checkout.
  </Step>
</Steps>

***

## Tracking Sales

Add UTM parameters to your Gumroad link so you can track which sales came from your Replo landing page.

**Example:**

```
gumroad.com/l/your-product?utm_source=replo&utm_campaign=launch
```

Gumroad tracks UTM data in your sales dashboard, so you can filter by campaign.

<Tip>
  Gumroad's checkout page is generic and can hurt CVR. Your Replo landing page does the heavy lifting (building desire, overcoming objections), so even if Gumroad's checkout isn't optimized, your overall CVR will still improve.
</Tip>

***

For more details on setup and troubleshooting, see the [full guide to external checkout links](/commerce/external/introduction). Learn more about [tracking and attribution](/commerce/external/introduction#tracking-and-attribution).